Amazon.com Grocery?

Do you remember that class in Business Management where we talked about Amazon.com and how they diversified so they were selling everything including the kitchen sink? And how that was a really bad idea and they really struggled with it until they got back to their core competencies? I'm curious as to the real long term success of this, but I see some pros. 1) I've always thought online grocery shopping would take off if done right, and I think Amazon.com if anyone can do it right. 2) They've had it in Beta, which means people are actually using it and have proven the idea can work. I'll be interested to see how it turns out. Might be time to get that amazon.com credit card with rewards!

Amazon Grocery