Dell revitalization may take it into stores: Financial News - Yahoo! Finance
This gets rumored a lot, but it looks like Dell might be serious about doing something different after 23 years of selling over the phone and Internet. I don't know how well these "Dell Kiosks" have been doing that you sometimes see in the mall (I have personally seen one in the Mall of America in Minneapolis and Jordan Creek Mall in West Des Moines, Iowa). This would have to be something bigger and better I think, but I can't imagine it wouldn't do well in a CompUSA or a Best Buy type setting. Definitely a different approach for Dell though, with plenty of repercussions.
Thursday, March 01, 2007
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