Push Ringer for cell phones

MobileTechNews - Emotive announces "Push Ringer"

Ok, so most people are aware of how to set a certain ringer for a certain person when they call you. For example, every time my wife calls me, my phone plays "Brown Eye Girl" by Van Halen. Many people are also catching on to the RingBack tones offered by Sprint, Verizon, Cingular etc that plays music to your caller when they call instead of hearing a ring sound. For example, every time my wife calls me, she hears some country song she likes. The newest thing being announced is a way for your CALLER to set the Ringtone that your phone plays when they call. It's a temporary override and they are actually picking the song, not you.

I think this is cool, but I also think this could be abused. I'll wait until you are in church and hope you forgot to put your phone on vibrate when I "push" a Snoop Dogg song to your phone when I call you. :-)