Click to call in Google Maps

Official Google Blog: Click to call in Google Maps

I'm a sucker for new Google Features, what can I say? :-)

"Here's how it works: Search for a business, like a hardware store, on Google Maps, and click the 'call' link next to its phone number. Then, enter your phone number and click 'Connect For free.' Google calls your phone number and automatically connects you to the hardware store."